Our Mission


Our Mission

A lack of solution-focused products and thorough educational information around common pet parenting needs should not be the status quo. A north star of ours is to ensure no furbaby or pet parent faces a similar situation Blake and Blondie faced.

Our mission, as it says on our walls:
Because they are family™,
Pet Parents® exists to help furbabies live longer, healthier, & happier lives by creating products, services, and an information platform to solve everyday pet parenting needs.

Pet parenting should be easier.

Whether it's products, services, or information, Pet Parents® exists to help. Because they are family.®


Pet parenting should be easier.

Whether it's products, services, or information, Pet Parents® exists to help. Because they are family.®

Our Principles

  • Mission & Impact driven, Not Profit
  • Always start with an empathetic point of view
  • Relentlessly committed to constant improvement
  • Lifetime Focused
  • Always "Be a Stupid Yes"

We are intensely aware of the impact our products, information, and work that we do creates. It's what fuels us. Because of it, we have an insatiably detail-oriented & intensely thoughtful design & creation approach

Because of Our Origins, and our adopted responsibility and obligation, our mission, we're wired to innately approach everything from an empathetic view, to ensure we're building things best for you and your family. It's what we want for our families as well.

Our vision is to be the brand for pets and their parents. In order to do that, everything we do is deeply rooted in research and data. Like Brad Pitt in Moneyball, we're obsessed about the numbers in order to create outstanding outcomes for the parents and furbabies we serve.

We don't define our time horizon arbitrarily as long term, rather as a lifetime. We're committed to being your go-to brand for the entire lifespan of your furbabies and yours. With that also, we're environmentally focused whenever possible because we want to ensure what we create today, doesn't hinder the future.

In its simplest form, this means to remove all barriers of friction, to ensure anything we do or offer would be silly to say anything but yes. Because of this, we have unmatched standards and expectations from ourselves and the partners we work with. We want to ensure we're a "Stupid Yes" for you and your family.

Our Philanthropy

Like Our Why, our company is rooted in passion, love, and care. We always lead with that heart, both in what we design & create but most importantly in how we can make an impact in as many pet parents' and furbabies' lives as possible. Because of this, we've made giving back a core tenet of how we operate.

Since our founding in 2016, we have been able to donate 10,000s of products to rescues and shelters across the United States and continue to find other ways to help all members of the fur family.


Our Process

Perhaps it’s the passion of our pack or the deep fulfillment we feel from the 100,000s of pet parents sharing their stories of how our company has been able to play an important role in their fur family’s lives, but we never stop improving as a company, as pet parents, and as humans.

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We start with empathy, we're pet parents like you. We face the ups and downs of pet parenting, like you. We either know first hand the experience or we insatiably research, interview, and test our way to becoming hyper-aware of all the nuances of a pet parenting need.

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Backward Engineer

Through firsthand experiences, research, interviews, and tests we know what it's like. We backward engineer all of it. We ask obsessively, "Why?" And then we get to work. Creating solutions through products and building educational information around them. We tirelessly work to help you and your family.

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Constant Improvement

We're committed to the philosophy of constant improvement. We believe the brands, products, and information you go to for help should too. That's how we approach the problems we tackle, the products we create, and the information we curate. Our existence and our process are to constantly improve your life as a pet parent and the lives of your furbabies.

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House of Blondie

Our philosophies are not only engraved in our everyday work but in the stones of our HQ. Whether it's Our Why wall, dedicated to sharing those impacted pet parents, the honorary memorial space, House of Blondie, or our state-of-the-art R&D and product development studios to ensure our Blondie’s Legacy is able to continue.

Our Fans


Our Impact

More Than 101,000 Reviews | Average Reviews Rating. 4.5/5.0


Jennifer W. - Verified Buyer

"PetWiPees SAVES the DAY(S)!"

Karen C. - Verified Buyer


Cindy K. - Verified Buyer

soft dogs love it”

Melanie C. - Verified Buyer

“Fantastic Supplement"

Yvonne S. - Verified Buyer

“Very absorbent and so easy to clean”

Joleen W. - Verified Buyer

Why Pet Parents®?



We truly care about our retail pawtners and demonstrate this by creating processes, programs, and products that help our pawtners grow, develop, and succeed. For example, we are currently offering exclusive products to our retail pawtners that can not be found anywhere else!


Award Winning Company


Data Oriented

We heavily research & test our products through customers, retailers, & focus groups to make decisions. Data drives what we do, so we can provide the absolute best for our customers & retailers.


For All

We create products that are designed for all breeds and sizes, from newborn to the golden years, Chihuahuas to Great Danes to kitty cats, our products are truly fit for all pets and the needs they have throughout life. See our product range here!


One Stop Shop

Pet Parents® is a one stop shop for needs that occur in all fur families over time. Our products are designed to work simultaneously together so when a customer comes into your store they are able to leave with a wide range of products that help manage, aid, and relieve the issues happening in that home, making you the hero!

Relationships Matter


Chow Hound Pet Supplies

“We did not anticipate this much demand for your products.”

Chow Hound

Supply Planner



“Pet Parents products have been a great addition to our store. The supplements work exceptionally well and are competitively priced. Their Paw-Fect Trio Chart is a great tool to educate customers how combining supplements is even more effective for pets and helps increase sales. Not only do we feel confident when selling Pet Parents products, we use them on our own pets. Each of their product lines we offer is Loved by our customers. Pet Parent products have quality packaging and display well. Their products and customer service have earned them a permanent position in our store.”


Robert Banse


The Grateful Dog Bakery

"We were fortunate enough to receive a sample of the Allergy Soft Sups from the Pets+ Sample box. After researching the company and ingredients I gave it to a customer to try for her senior dog having itchy paws and eye irritation and drainage. She saw improvement in her dog in 5 days. I put in an order for the Skin & Coat, Probiotic and Allergy Soft Sups. The feedback I am getting from customers is phenomenal, and I love being able to sell products that really help dogs and their people. Opening a new account was easy, the Pet Parent folks are friendly, professional and easy to work with."

Grateful Dog Bakery

Jennifer Moore Baker


Furry Friend's

“I love Pet Parents Dog Diapers and Belly bands for a few reasons.  First, they are a high quality product.  They work great for senior dog incontinence, prevent messy cleanups during house training for puppies, and work great to protect surgery scars from spaying or neutering.  NO MORE CONE OF SHAME!!   The shipping is SUPER FAST which is always nice!  Customers love getting the multipacks and they LOVE the fact the products are washable and reusable!”

Furry Friends Inc.

Bill Huffor


Nooga Paws

"One of our favorite things about Pet Parent products is the ability to actually open the product packaging up for our customer to see the size and feel the quality. However, the quality and price point of the products is what makes it one of our best sellers!"

Nooga Paws

Bob and Courtney Poore